SEO properties

All SEO properties listed below can be overridden be checking Override boxes next to the corresponding tag.

1. Page Title Tag

Document title, presented in page <title> tag. It is also displayed in browser title bar. Search engines display it as a title of the document. You can specify different title tag if needed, and this will not affect title of current document, but it will affect its display in browser title bar and in page source.

<title>SunRain Free Plone Theme</title>

2. Meta Description Tag

Description of the document, presented in meta <description> tag in page HTML source. Is automatically taken from document description. Search engines often display the Description META tag along with a title in their results.

<meta content="Looking for the right look for your blog? You are in a right place! " name="description" />

3. Meta Keywords Tag

The Keyword Meta Tag is one of the most important META tags that search engines look for when indexing your website. Keywords - are words, the page will be indexed with. They are displayed in meta <keywords> tag.

Check Keywords button allows to check whether words you entered in this block as SEO keywords are present in content.

<meta content="flower, lviv" name="keywords" />

4. HTML Comment

HTML comments are not metadata but, are typically found in the <head></head> section of web pages right under page <title> tag as the following:

<title>SunRain Free Plone Theme  &mdash; Site</title>
<!--Here your HTML comment can be displayed-->

5. Robot Tag

The Robots META Tag is used by search engines as a means to indicate the level of spidering a search engine should do. Most search engines look for this META tag and will only index and/or spider the pages you want to be indexed. This tag is useful when you cannot upload or control the /robots.txt file of your websites. This is the last chance to keep your content out of search engine indexes and services.

Robots META Tag that may contain one or more of the following keywords without regard to case: noindex, nofollow, all, index and follow.

<meta content="ALL" name="robots" />

6. Distribution Tag

The Distribution Tag defines the level of distribution of the present document. It defines the level or degree of distribution of your webpage and how it should be classified in relation to methods of distribution on the world wide web. There are currently only three forms of distribution supported by the distribution tag:

  • Global - indicates that your webpage is intended for mass distribution to everyone
  • Local - intended for local distribution of your document
  • IU - Internal Use (not intended for public distribution.
<meta content="Global" name="distribution" />

7. Canonical URL

Canonical URL for search engine marketing purposes is the URL you want people to see. Depending on how your web site was programmed or how your tracking URLs are setup for marketing campaign, there may be more than one URL for a particular web page.

The problem most search engine marketers run into deals with domains. Sometimes if a domain is not setup properly, the domain URL ( and the www example URL ( are considered individual web pages. So, our site might have identical or vastly similar content that's accessible through multiple URLs, e.g:


Since all pages may be indexed by Google - you could get hit for duplicate content and at the very least you would be splitting your link popularity.

Canonical URL field provides you with more control over the URL returned in search results. You can specify canonical URL for every single page.

8. Custom Meta Tags

Here you can specify additional local Meta Tags parameters to be added to the global Meta Tags. These might be for example - Price, Origin, Type etc. Any custom meta tags you need can be added here.

Last modified 14 years ago Last modified on Feb 8, 2010 2:12:39 PM

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